In 2024, Loom was proudly awarded B Corp certification, a reflection of our commitment to a global movement of businesses working towards the goal of a positive impact. Becoming B Corp certified was much more than a box-checking exercise, it represented a natural progression of our values and an expression of the kind of agency we’re striving to be.
Choosing to work with a B Corp agency means partnering with digital marketers that prioritises transparency, accountability and long-term impact. It’s about aligning with a digital agency that considers people and the planet on par with performance, and understanding that ethical marketing can be both responsible and effective.
At Loom, we believe purpose and performance go hand in hand – and we want to shout about it! Here’s how a B Corp agency can benefit your business.
What is a B Corp marketing agency?
Like any digital marketers, B Corp agencies are focused on delivering the best performance and results for their clients. The difference is they do so without sacrificing the wellbeing of their employees, their community and the environment. B Corp agencies are required to meet and adhere to B Lab’s rigorous set of standards – this means agencies like Loom must consider the impact of every decision our agency makes, from our strategies to our professional partnerships.
To learn more about our mission as a B Corp, read our blog on our certification here.
As a certified B Corp agency we’ve made a commitment to:
- Delivering long-term sustainable performance
- Doing good by being a good citizen and business
- Being a responsible and responsive employer
- Being honest and fair with our clients and partners
- Avoiding working alongside clients and partners who don’t share our values
- Helping to protect the environment for future generations and ensure our work leaves a minimal footprint
The benefits of partnering with a B Corp marketing agency
The rise of the ‘conscious consumer’ has come to define online and offline behaviours, nurturing a generation of shoppers and businesses considering the wider impact of their decisions and rigorously analysing professional associations – whether it’s making a purchase or choosing an agency to work with.
A study conducted by Social Media Today in 2017 showed an overwhelming majority of millennials say brand authenticity is important to them, a trend that has continued into the 2020’s as Gen Z matured in an environment more aware of (and cynical of) advertising since the turn of the millennium.
Working with a B Corp agency signals to your customers and employees that you prioritise partnering with brands that value a positive impact over pure profit returns. It’s a statement that your marketing efforts (and, by extensions, your business) can be a force for good, ethically managed and considerate of the potential negative impacts of digital advertising on people and the planet.
Value alignment
Now more than ever, businesses are defined by their values. Commitment to these values goes beyond platitudes and lip service though, with consumers making both vocal judgements on who brands collaborate with, from ambassadors on social media to suppliers who keep the business running. Obviously, this value alignment extends to your marketing agency.
Working with a B Corp digital agency clearly signals your brand’s values and commitment to generating a positive impact. Studies from B Lab UK have shown B Corp businesses “outperform ordinary businesses across multiple metrics including revenue growth, talent acquisition”, suggesting commitment to and association with these values is a net positive for brands looking to attract new customers and employees alike.
As a B Corp marketing agency, we work to identify the values of our clients and understand their ambition to do things the right way, without compromising on their results. This shared foundation helps develop stronger campaigns built on clear messaging, with no misalignment around what does and doesn’t reflect the brand.
Likewise, value alignment on treatment of employees helps avoid awkward working relationships and establishes clear boundaries and red lines. This mutual understanding offers reassurance that day-to-day work is continuing as expected, establishing a fair working relationship focused on collaboration and shared beliefs.
A relationship built on trust
Trust is the difference between an agency-client relationship being simply transactional or a meaningful, two-way partnership. It’s hard to accomplish your goals when you’re second-guessing the values and true motivations of a partner. We build strong, long-lasting and genuine relationships inside and outside of Loom.We genuinely care about our clients and their businesses and no problem is too big or small for us to help solve.
Trust isn’t just a case of feeling safe with giving an agency access to your internal data, but being open to new ideas and innovative approaches that might re-align your existing efforts. That trust opens space for honest conversations, quicker decision-making and more well-rounded outcomes. When both sides feel comfortable to operate and speak transparently, you waste less time explaining decisions and second-guessing strategies.
B Corp agencies foster that trust by making their internal decision-making visible, communicating openly and demonstrating consistency in how people and projects are treated. With an established set of values, there’s less room for costly decisions.
18 Clients – That’s the number of clients we’ve worked with for over 5 years
A B Corp agency’s honesty and clarity of vision is reflected in how work is delivered – meeting deadlines, providing concrete timelines and offering solutions over excuses. An approach built on integrity doesn’t just mean you feel better about who you’re speaking to in weekly catch up calls, but reduces ambiguity and builds confidence.
“We’ve seen how this impacts a client’s perspective on their agency first hand. Our clients stay with us for the long term, assured by our communication, transparency and commitment to constantly educating ourselves on not only evolutions in digital marketing, but their own industry” – Karen Pearce
Transparency and accountability
Accountability in marketing is more than a principle, it’s a practical asset that helps you stand out from your competitors. By nature of their commitments, B Corp agencies are inherently transparent about their methods, performance and decision-making. This openness about methodology offers unique insight into how an agency manages your brand.
This level of openness enables stronger collaboration potential. With nothing hidden behind marketing jargon or vague reports that can muddy the waters of many agency-client relationships, you’re offered clear insights into what’s working, what’s not and what can be done about it. No excuses, just frank honesty about how industry trends, developments and challenges are impacting your performance.
This transparency extends beyond simple performance metrics. It covers the partners an agency works with, offering assurance of their green credentials, values and approach by proxy.
Access to talented people who care
B Corp agencies pride themselves on building teams of considerate, intelligent and hard-working people dedicated to being the very best they can be. By working with a B Corp agency, you’re given access to passionate, motivated digital experts who are conscious of their impact, curious about improving their output and across how marketing has (and continues to) change.
At Loom, we see this first hand every day with our diverse team of digital strategists and specialists across PPC, SEO, Content and more who strive to:
- Stay ahead of industry trends and regulatory changes to provide the best, most up-to-date service and advice possible
- Make our agency a space for personal growth and purpose-driven work
- Foster a positive, inclusive culture that powers performance
- Understand the changing impact of digital marketing on people’s online experiences, from feed clutter to mental wellbeing
- Be good citizens, an empowering group of equals who believe good deeds go a long way
We celebrate each other’s successes and make time for each other at Loom, with our flat structure ensuring every voice is heard equally.
The result? A team that’s invested in your success, because they believe in the mission as much as the metrics.
How a B Corp digital agency strengthens marketing results
Ethical doesn’t mean ineffective. In fact, we believe purposeful marketing that considers a business’ impact on people and the planet can open the door to new customers, generate greater organic visibility and position them better for changing marketplaces. Just a few ways ethical digital marketing can result in better performance include:
- Sustainable website builds: lower carbon, faster-loading, Core Web Vitals-friendly sites
- Purpose-led strategy: marketing that reflects your values and ESG commitments
- Authenticity over greenwashing: helping you stand out with real impact, not empty promises
- Brand resilience: businesses with strong ethics weather market changes better
We know purpose isn’t a trend, it’s a competitive advantage.
Loom: Your B Corp digital agency
Driven to make a difference with your digital marketing? We help value-led businesses grow through ethical, data-driven Paid Media, SEO and Multi-Channel strategies. As a B Corp marketing agency, we combine insight, impact and integrity to help you achieve your goals, without compromising your closely held values and extended goals.
Want to signal your commitment to a global movement and work with a B Corp agency? Learn more about how our ethical, thoughtful approach to enhancing your digital visibility can benefit your business by getting in touch with us today.
