We have some good news to share from Loom HQ: we’re extremely proud to announce that we’ve been shortlisted for the prestigious Drum Search Awards. 

Now in their 3rd successful year, the Drum Search Awards recognise and celebrate excellence and innovation in the search marketing sphere, with entrants spanning a wide range of sectors from travel and tourism to healthcare and pharma. Appearing alongside a number of talented UK agencies and teams is a huge privilege. 

Loom’s nomination is for the “best-integrated SEO and PPC campaign” for the work we’ve done on launching our client, Permagard, into the competitive green roof sector. 

The aim of the project was to create a strong organic presence for green roof search terms, alongside generating online sales through biddable media activity, as well as phone and email leads that the Permagard team could convert offline. 

To achieve this we planned an integrated SEO and biddable media strategy in January 2019 ready to be launched in April to capitalise on the peak in green roofing search terms. Green roof content was strategically created, optimised and integrated into the Permagard site, alongside paid campaigns using Google Search and Shopping, and Facebook Ads.

The integration of organic and paid search and social activity was a huge success, allowing Permagard to break into the green roofing search space and achieve formidable results.

To be nominated for a Drum Search Award and be up against some of the biggest brands and agencies in the UK is a huge honour. This nomination really demonstrates how effective and powerful our integrated approach to digital marketing is, and really highlights how well our team weave together different digital channels to achieve incredible results for our clients.

Nikki Ellison, Director

The winners will be announced online on Tuesday 5th May at 12 noon – we’re keeping our fingers crossed!

Loom’s Integrated Approach to Digital Marketing

Adopting an integrated, multi-channel approach to clients’ digital marketing activity is in Loom’s DNA. Our SEO and biddable media teams pride themselves in working collaboratively in this way to consistently achieve growth for businesses.

Find out how we can help you and your business. Get in touch with our team today. Call us on 0117 923 2021 or send an email to [email protected]. We can’t wait to hear from you!

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Tommy Pearson Growth Expert at Loom Digital

Tommy Pearson

Growth & Strategy