Analytics & tracking
Make your Google Analytics data go further with Loom. Our comprehensive Analytics & tracking services help you make the most out of your website’s data.
Analytics & tracking
Data informs every decision we make when it comes to digital marketing. That’s why Google Analytics is such an important tool for us. It offers an unrivalled amount of website data that helps us plan your digital marketing activity as strategically as possible.
In order to get the most out of Google’s data, Google Analytics needs to be configured and interpreted correctly. Making sure that your tracking is set up to record the right information in the right way will ensure your digital marketing strategy delivers the best results possible.
We offer comprehensive Google Analytics and tracking services that can help you make the most out of your website’s data, and ensure you only collect data that you can trust.
Analytics configuration service
Our analytics experts offer a Google Analytics and Google Tag Manager configuration service to make sure your website is tagged correctly. The process makes sure you’re tracking meaningful and accurate information that enhances your digital marketing activity.
We work in collaboration with your appointed developers to make sure base tracking is added to your site. Then, we use Google Tag Manager to configure all your tracking correctly in line with your digital marketing activity.
This configuration service is done as part of the set-up phase for our retainer clients, but we also offer it as a stand-alone service. The process includes:
- establishing goals and events to monitor micro and macro conversions
- eCommerce conversion tracking and funnels
- starting to build audiences that are used as part of Google Ads activity
- creating advanced segments for reporting
- connecting Google Analytics with other platforms such as Search Console, Google Ads, Bing ads and where relevant, phone tracking.
- Adding social media tracking for Facebook & Instagram, Pinterest, Linkedin, Twitter etc.
Custom data dashboards & reports
At Loom, we understand how easy it is to feel overwhelmed by the huge amount of data in Analytics – let alone use it to inform your business decisions. That’s why we offer custom interactive dashboards and reports to help you easily access the data metrics that matter to you.
Using tools such as Segments in Google Analytics, Supermetrics, and Google Data Studio, we create dashboards that display live data in a way that’s easy to understand and is relevant to you.
Digital analytics training for your business
We work with Google Analytics and Tag Manager daily, and have done for years. Our Analytics experts are able to help with any tracking or Analytics questions.
If you need help with Google Analytics and tracking, we offer specific Google Analytics and tracking training packages to share our insights and give you a better understanding too.
A wide number of professionals have touchpoints with Google Analytics and can benefit from better understanding the data. This includes marketing professionals, business owners, copywriters, designers, email marketers and more. Our training enables these professionals to better navigate Google Analytics, finding data points and insights that can better help them with their jobs.
