Web Content & Copywriting

Website copywriting has the power to transform the performance of your website. At Loom we specialise in copywriting for the web, ensuring that your web copy is optimised for search and structured to suit web readers.

The importance of good website copy

High-quality website copy is fundamental to your brand’s online success. That’s because content is consumed differently online, meaning copywriting for websites needs to be approached differently to offline or print copywriting.

Online content and copy are about producing clean, compelling writing that speaks directly to your audience.

At Loom, we provide expert website copywriting and content writing services as part of our overall content marketing service. Our team of creative and strategic thinkers works hard to create content that delivers genuine value to your audience. From landing page copy to blog content right through to PPC ad copy, our proven content writing methodology can engage any audience – no matter how niche your sector is.

SEO content writing services

At Loom, we write web content that’s creative, informed by data and research, and written specifically for the internet. As part of our content strategy, we dig deep when researching, making sure we create the best article or landing page in your competitive landscape. We consider in detail the intent of your user and how they’ll consume written content, writing according to their exact needs. 

We also write web content in a way that’s easy for users and search engines to digest the information quickly. This contributes to an easier user experience, something which is also an SEO ranking factor. That’s because the easier it is to find information on your website, the more engaged and satisfied your user will be – which is exactly what Google wants.

Lastly, we consider how you want your business to come across through your web content. We interrogate your brand’s tone of voice, and write strategically to combine this with direct copy that compels your audience to take action.

In short, we’re experts at writing compelling content with a purpose.

Online copywriting services

Our content writers are highly experienced at creating compelling copy for all types of B2B and B2C businesses – wherever that copy needs to be used.

Whether you need copy for blog posts, landing pages, social media posts, PPC ads, or even a whole new website [link to new website page]our online copywriting services provide exceptional content creation service in any format you need to enhance your web presence. 

Loom, your online content writing agency

At Loom, we’ve been writing web content for over a decade. With backgrounds in creative writing, journalism, PR, SEO and offline copywriting, our team of skilled writers can provide you with online content for every purpose. 

Whether you need copy for your new website or content for an ongoing content marketing campaign, our talented in-house writers have the expertise to deliver specialised content that delivers tangible results for your business.

Integrated Digital Marketing transforms businesses

0117 923 2021

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Businesses we’ve helped succeed with Content marketing

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Achieving new growth in a saturated eCommerce market

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Market-leading content for engaging audiences

  • PPC and Biddable Media service icon PPC & Biddable Send direct qualified traffic to your website.
  • SEO service icon SEO Grow your website’s traffic with SEO.
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