Lead Paid Media Manager

As the lead strategic partner for our key clients, you will steer their long-term paid media vision. Your role is to draw a clear line from campaign activity to their commercial success, making the financial impact of our work tangible. You will build and present reliable performance forecasts, confidently leading pivotal conversations with clients about future investment, strategy, and growth opportunities.

Furthermore, as a senior member of the team, you will also be instrumental in mentoring colleagues, enhancing our internal processes, and ensuring the highest quality of work is delivered across the board.

Responsibilities

Strategic & client leadership:

• Develop and lead client relationships, acting as a trusted strategic advisor during key discussions, including Kick-Off meetings, Quarterly Business Reviews (QBRs), forecasting, and renewal conversations.
• Play a pivotal role in new business pitches, from reviewing briefs and crafting compelling strategies to presenting confidently to prospective clients.
• Go beyond campaign metrics to connect paid media activity directly to a client’s commercial outcomes and build strategies that drive demonstrable growth.
• Handle client objections effectively, demonstrating the commercial value of our work to retain and expand key accounts.
• Go beyond standard reporting to deliver insightful analysis and data-driven narratives that clearly communicate performance and identify strategic opportunities for growth.

Team leadership & mentorship:

• Provide mentorship and guidance to other members of the paid media team, fostering a culture of high performance, strategic thinking, and continuous professional development.
• Act as a key stakeholder for quality control, ensuring the team’s deliverables meet the highest standards of execution and align with Loom’s values.
• Champion the integration of paid media with other digital channels like SEO and Content Marketing and Data to maximise holistic campaign performance.
• Contribute to the enhancement of team workflows and processes, improving operational efficiency and elevating our paid media service.

Campaign & technical excellence:

• Oversee the strategic direction and execution of complex, multi-channel paid media campaigns across platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Reddit Ads, Pinterest, and TikTok.
• Confident with Programmatic platforms, such as StackAdapt, to plan, organise and deliver campaigns effectively.
• Feel as comfortable architecting a high-level, multi-channel strategy as you are deep-diving into campaign data to uncover optimisation opportunities.
• Stay ahead of industry trends, platform updates, and emerging paid media opportunities, ensuring our strategies remain innovative and effective.
• Provide strategic guidance on creative assets, advising clients on best practices for ad copy, imagery, and video, and in some cases, assisting with their delivery to drive engagement.
• Embrace and leverage AI tools and techniques to enhance campaign performance, drive efficiency, and take our paid media campaigns to the next level.

YOUR Skills & Experience

We are looking for a highly motivated and experienced professional. You will have:

• Experienced: A minimum of 5 years of deep, hands-on experience in paid media, preferably within an agency environment.
• Strategic thinker: You can see the bigger picture, aligning paid media initiatives with broader business goals to demonstrate clear commercial impact.
• Commercially minded: You are skilled in forecasting ROI, managing budgets, handling commercial objectives, and are driven by delivering tangible business results for clients.
• Confident communicator: You are comfortable leading important client conversations, presenting complex strategies, and articulating value with clarity.
• Leader & mentor: You have a genuine interest in developing others and experience in coaching and guiding team members to elevate their skills and performance.
• Driven & proactive: You are a self-starter who takes ownership, constantly seeks improvement, and is committed to achieving excellence for our clients and our agency.
• An industry expert: You possess an in-depth understanding of the entire paid media landscape and a passion for staying at the forefront of the industry.
• Collaborative & adaptable: You work seamlessly with cross-functional teams, integrating paid media with other digital marketing disciplines to deliver unified client success.
• True marketer at heart: You possess a strong marketing intuition and a deep curiosity for understanding consumer behaviour, motivations, and the psychology behind what makes a campaign truly move the needle.

ABOUT LOOM

Loom Digital is an established, award-winning, B-Corp digital marketing agency based in central Bristol.

We believe that every business should have a digital presence that works commercially for them. We develop bespoke, digital strategies to help our clients achieve their growth goals, bringing together digital marketing techniques including biddable media, SEO, Content Marketing underpinned by data.

We actively invest in our people at Loom, helping them become the best they can be, both in and out of work. As an agency, we have exciting growth plans, and this senior role is pivotal to our continued success. This is a perfect time to join and make a significant impact.

We are an office-first agency, with the option to work up to 50% of your time from home. Our offices are based next door to Temple Meads station with great connections for buses and trains. We also have a secure indoor bike garage.

BCorp certified in 2024, Loom is  part of a global movement of companies pushing for positive change.

We offer you

We really want our team to love what they do. Our team is our most valuable asset that’s why employee satisfaction is at the heart of everything! We’re proud to have a supportive work environment that believes in a healthy work-life-balance so everyone can thrive and be the best they can be.

As a B-Corp, we’re dedicated to finding the balance between profit and purpose, we always strive to do good for our team, our clients and the world around us.

Salary: £40,000 – £46,000, dependent on experience. You’ll also enjoy:

• Flexible working hours
• Office/hybrid working – 50/50
• 25 days holiday per year (plus 1 extra day for each year of service, capped at 32)
• Annual company performance bonus
• Paid day off to celebrate your birthday
• Christmas office closure
• Company pension
• Enhanced parental leave
• Flexible employee benefits including private healthcare, gym or yoga memberships, meditation subscriptions and more…
• Eyecare and annual glasses allowance
• Personal development support 
• Two days of paid leave for charity work each year
• Supportive work environment & investment in training
• Early finish Fridays & Friday afternoons off in summer

Joining Loom means becoming part of a dynamic team that values collaboration, innovation, and community engagement. If you are enthusiastic about digital, we encourage you to apply and become an integral part of our local workforce.

Please send your CV and a covering letter demonstrating your expertise to [email protected]. No recruitment agencies, please.

Loom is an equal opportunity employer and values diversity in the workplace. We encourage applications from individuals of all backgrounds, including those traditionally underrepresented in our industry. We embrace diversity in our workplace, ensuring fair treatment for all job applicants and employees, irrespective of age, gender, disability, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.