At Loom, we’re transparent and honest at all times. We believe that working with a digital marketing agency should be straightforward and easy, and you should never feel unsure about how we do things.
That’s why we’ve created this list of frequently asked questions. It’s designed to help you learn more about the services we offer, how much it will cost in terms of your time and money, and what you can expect from working with us.
We’ve done our best to answer the common questions that we’re asked to give you more insight into how we work. If you have any other questions about our service, don’t hesitate to get in touch.
How long has Loom been in business?
As an agency, we’ve been delivering our expert digital marketing service since 2009. Before we were Loom, we were called Digirank. You can read about our brand change here.
What services does Loom offer?
We’re an integrated digital marketing agency. Our services include SEO, PPC & Biddable Social Media, Content Marketing, Digital Strategy, and Data & Analytics.
We offer flexible digital marketing packages for every business need. We can focus on any one of our services as a stand-alone service, for example, PPC or Social Media. Alternatively, we offer an integrated digital marketing service that includes all or several of our services used strategically together to achieve the best results possible. You can learn about our integrated digital marketing service here.
Why use Loom when my business can hire a digital marketing person in-house?
Compared to an employee who has a broad knowledge of digital marketing, our team of 18 digital experts are each experienced and accredited specialists in their particular area of digital marketing.
Our experts are leaders in their fields when it comes to SEO, PPC & Biddable Media, Content Marketing, Digital Strategy, and Data & Analytics. With the help of a Digital Strategy expert, our team members share knowledge between themselves to make sure all your digital channels work together in a joined-up approach and achieve more for you. We like to think of ourselves as an extension of your team, offering skills you can’t recreate in-house.
Why should I choose a niche digital marketing agency like Loom over a full-service agency?
Since we started in 2009, we’ve chosen to stay in our own lane. Instead of diluting our digital marketing service with extra offerings like web design and development, we’ve focused on growing and enhancing it.
As a result, we’re truly experts in our field and are bang up to date with the industry. We can provide you with an unrivalled digital marketing service that many bigger, full-service agencies can’t offer.
For the services we don’t offer, we can recommend a number of trusted, specialised partner agencies. If you’d prefer to just have contact with one agency then we can manage this relationship on your behalf.
How long do I need to commit to working with Loom?
We ask you to commit for a minimum term based on your project and objectives. This gives us enough time to acquire data, study it and implement a strategy that will start to generate the results you want.
After that, it’s a rolling monthly contract. We’re not interested in locking clients into long contracts. We want you to stay with us because we’re generating you and your business great results. We’re proud of our client retention rate. In fact, we’ve been working with some of our clients ever since Loom started in 2009.
Are there any additional or hidden costs for a digital marketing project?
No, there are never any hidden costs with Loom. We cover all of our work in the set monthly retainer. However, you’ll need to cover any biddable media spend such as Google Ads, Microsoft Ads, and Facebook Ads. This is billed separately to our management fee.
Why do the costs quoted by other agencies vary so greatly?
Prices quoted by various agencies will generally take into consideration the differences in depth of service and experience. For example, a service that costs £250 compared with one that costs over £1,500 per month is not likely to be as effective or as thorough.
When receiving quotes from digital marketing agencies, make sure you understand what the deliverables are for the costs they’ve quoted. At Loom, we’re always transparent and honest about what we’re going to deliver in the time we’ve quoted for. In our experience, we need a good amount of time to generate the best results possible. By quoting for anything less than this, we know we’re set to fall short on performance.
Who will be working on my account?
You’ll have a dedicated team member to manage your account, who’ll be your main, day-to-day point of contact. You may also have contact with one of our Client Strategy experts who will work with you on your overall digital marketing strategy.
Depending on the project, various other specialists will feed into your account, working on specific areas of the project such as PPC, Social Media, or Content Marketing. We’re always open and transparent about who’s doing what, and all of our experts are Loom employees.
Will Loom share what is being done on my website and the reasons why?
Always. We pride ourselves on transparency and we’ll always take the time to explain the work we do, any changes to your website we make and the reasons behind them.
Is all the work done in-house by the Loom team?
Yes, every service we offer is completed by the Loom team. When needed, we call upon our trusted network of graphic designers, illustrators, web developers and video producers to help with projects that can help enhance your digital marketing activity.
My business is based in London, Loom is based in Bristol. Does this matter?
Where your business is located doesn’t really matter when it comes to the work that we do. In fact, we work with clients across the whole of the UK.
When it comes to communication, we aim to see our local clients for frequent face-to-face meetings, but we still arrange regular calls for our clients who are a bit further away. On top of that, we’ll travel to see you for quarterly or bi-annual face-to-face meetings.
How will Loom get to understand my business?
Getting to truly understand your business is something we take very seriously at Loom. We dedicate a great amount of time getting to know you and your business so that we come up with the most effective digital marketing strategy possible.
We do this by talking to you and your team at your project’s kick off meeting. In this meeting we aim to get as much information about the business as possible by interviewing you about your offering.
Aside from that, we also do a lot of research into your industry, and spend time analysing external and internal data. We ‘listen’ to your audience on social media to get an idea of the things they expect from your business, and lastly, we take a detailed look into your competitors and what they’re doing online.
All this helps us to gain the best possible understanding of your business and industry. If you’re a local Bristol client, we’re also able to spend time each month working from your office. This helps us really get under the skin of what your business does.
What will be delivered and when?
When you start working working with us, we’ll arrange a kick off meeting with you and your team. This meeting gives us the opportunity to get all the information we need to put together our initial 6 month digital marketing strategy.
This strategy will outline when and what we plan to deliver. It’s a comprehensive plan that outlines what aspects of the project will be delivered over and the dates you can expect to see them. We update and refresh this strategy every 6 months (or less) so you’re always in the loop about when you’ll see deliverables from us.
How does Loom create website content without knowing my business or my industry?
Our content marketing team is made up of highly skilled content writers who take the time to understand your business, industry, target audiences and your content’s aims.
When writing content, we carry out in-depth research using a range of tools such as Answer the Public, Ahrefs, Google Trends, SEMRush, and Buzzsumo. We also get direct input from you to make sure we’re working along the right lines.
Often, content for marketing purposes (rather than your core website pages) performs better when it has a cleaner, “non industry” tone without jargon. We can provide examples of the content we’ve produced for some of our existing clients.
How quickly will I start seeing results after working with Loom?
This depends on the channels you use, your competition, your budget and the state of your website before we start working with you.
However, as a general rule, you should start to see an uplift in online visibility and improvements in your key metrics and goals after the first three months. That’s because the first three months are all about developing the digital strategy and laying the foundations for a successful long-term project.
Projects that use PPC and Biddable Media tend to see results much faster as qualified web traffic starts to come through instantly.
How often will results be reported?
We provide bespoke monthly performance dashboards and reports that include all the metrics that are important to you. Your Account Manager will spend time taking you through these reports – explaining all the data and performance metrics and the work we’ve been doing. We may request extra information to ensure we track the wider impact of the project. Often, the digital data we provide is only part of how our project is benefitting your business, so by combining yours and our data, we’re able to demonstrate the real impact our work’s having.
What’s Loom’s new client onboarding process?
Step 1: We arrange a call to scope out your requirements and understand if we can help.
Step 2: Nikki (Loom Founder) or Tommy, will arrange a face-to-face meeting, video conference or call (depending on location) to further discuss working together.
Step 3: We deliver a proposal, examples of past work, a project plan and deliverables, including costs.
Step 4: You decide if you want to go ahead.
Step 5: We draw up the contracts which are signed by both parties.
Step 6: Project kick-off meeting
Get in touch with us and we’ll come back to you shortly.