We’d like to introduce you to our new team member – Rosie. She’s joining our content and SEO pod here at Loom. With first-hand experience of being the go-to person for succinct, targeted copy, she’s excited to transform ideas into compelling language that leaves a lasting impression.
Rosie’s career so far
After graduating from Cardiff University with a degree in English Language (and a few years living the Australian dream), Rosie returned to the UK to kick off her content career – her first writing gig being in the world of tax and innovation.
Driven by her ambition to develop B2C and B2B copywriting skills, she’s worked both in-house and freelance over the last five years. She has crafted persuasive copy for numerous sectors, platforms and audiences, becoming skilled at tailoring messaging to suit diverse contexts. Whatever the niche is, she loves immersing herself in it.
She’s executed content strategies, boosted SEO ranking and played a vital role in rebrands. Rosie is confident in harnessing the power of content, by aligning words with overarching marketing objectives.
Pushing the boundaries of content creation
Rosie brings wide-reaching content expertise that fuels engagement and fosters connection. Her work is underpinned by research, carefully unlocking the intricacies of words to captivate audiences to inspire action. From delving into cutting-edge industry trends and simplifying complex topics to adopting a distinctive tone of voice, she’s versatile in her approach to the writing process.
Whether it’s short- or long-form content, Rosie tackles copy with a critical eye. She always evaluates its resonance with target audiences and the potential impact it can create for businesses. Over time, she’s grasped the nuances of writing for the web, bolstered by her skills in tracking, monitoring and optimising content performance.
Now, she’s ready for her next challenge. Rosie can’t wait to act as an extension of both Loom’s new and existing clients, maximising the effectiveness of their digital strategies with compelling copy.
Outside of Loom…
When work is done for the day, you might catch Rosie paddleboarding on the Devon coast (with varying degrees of success), glued to a rugby game or on a mission to discover the best Sunday roast Bristol has to offer.
“I’m delighted to be joining such a dynamic, forward-thinking team. It’s clear to me that Loom’s innovative mindset and dedication help fuel the success of our amazing clients’ success. I’m looking forward to bringing my knowledge to the equation, while learning from true experts across other disciplines.”
Rosie Gibb
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