Backlinking strategy for SEO

At Loom, we have a multi-pronged approach to building links that differs from business to business. 

In general, our link building tactics include:

• Earning links through optimised high-quality content – We create the kind of user-focused content that encourages users to share and link to it. By creating the best possible content, you can attract links naturally without paying for them. We use social channels strategically to get this content in front of the right people, increasing the chances of shares and backlinks. 

• Leveraging real-world relationships – We advise and support clients around building genuine relationships with people that can amplify and share your content. This opens up opportunities to collaborate on unique content, host content on third party sites, and plan campaigns that can attract links. This includes an understanding of Online PR and the benefits it can bring.  

• Piggybacking on your other marketing activities to get links – Marketing activities such as running or sponsoring events, or taking advertising with a magazine, for example, can open doors to building new links. 

Backlink Audit & Penalties

If you’ve carried out black hat link building in the past and have ended up with a penalised site, don’t panic. Our SEO experts can help you.

We understand the impact losing your SEO rankings can have on a business, and we work quickly and methodically to help rectify the situation. 

Even if you haven’t received a penalty, we still audit backlinks to understand your backlink profile and assess the risk your website faces.